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A bit of complexity is fine if the help docs are good, but I'm not going to recommend tools that allow you to configure your own local SQL database. For an app to make this list, it needed to be roughly as easy to use as Airtable. The interface is excellent, it's got great templates, and the help docs are really comprehensive. For all that power, once you wrap your head around the basics of databases, Airtable is surprisingly user-friendly. While not every app on this list is quite as customizable, I was still looking for versatile, flexible tools that could be put to a variety of uses depending on your needs.Įase of use. If some off-the-shelf app doesn't meet your needs, odds are you can build something that does using Airtable.

Zapier uses it for its editorial calendar, while Taylor's Guitars uses it to run their marketing efforts, and an international retail group uses it to manage its product development. I use an Airtable base to keep track of my article pitches and the publications and editors I want to send them to. Airtable can be used to build almost any kind of tool you want.

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Any service that can't pull information from your CRM or a web form, or automatically update your stored data and display it nicely based on some criteria you set, is really missing a key part of what makes Airtable so useful. Airtable is known for its integrations, automations, and ability to build custom apps (or at least app-like internal tools). Anything short of a very powerful spreadsheet implementation just isn't going to allow you to store and use data like Airtable can. For me, some kind of fairly powerful data handling features were an absolute non-negotiable.

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If you can't code your own app using SQL, you can use an Airtable base to build much the same kind of tool. At its core, Airtable is a lightweight, user-friendly database. Sure, Airtable might be better for some uses, and my picks here will be better for others, but I was still looking for apps that met a few key criteria:ĭatabase-like features. The features don't have to be identical or work in the exact same way, but the end result should be that you can use the apps somewhat interchangeably.

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For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.įor an app to be a viable Airtable alternative, it has to offer features that allow you to do some (and ideally most) of the things that Airtable does. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. No matter how you go about integrating Airtable with webhooks, connecting Airtable with your business-critical app helps you move data between the two-automatically.Īnd, if you integrate Airtable with webhooks via Zapier, you get the full flexibility of building custom, automatic workflows that do the heavy lifting for you.All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.

They can also send data to another app using GET, PUT, or POST requests. Zapier's webhooks can wait for information (like a new POST, PUT, or GET request, which triggers an automation. With them, you can connect your information to any API and carry a payload of data (a record) over to an app-without the hassle of writing code from scratch. Webhooks allow Zapier to communicate with other apps through HTTP requests. This is exactly where webhooks can come in handy. Or an integration's triggers and actions might not do what you need them to do. Even though Zapier connects to thousands of apps, every once in a while you might use an app that doesn't have a Zapier integration.

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